Tag Archives: advertising

We got a different StarWars Trailer in Japan

I live in Japan. The new Japanese trailer for Star Wars that I saw today was not the same as the new English one that I was shown on a website. Huh?

Disney is apparently doing a striptease by varying what they show in different language versions. Sneaky — and probably a really good strategy. As immune as I generally am to trailers, this is still pretty badass. Its Star Wars after all:

In marketing as in sex, it seems, being teased is at least half the fun.

But…

I’m going to be enormously pissed if I actually go to the trouble to see this in the theater out here and it sucks. I don’t imagine it will suck, but that’s the problem with being teased too intensely — once the main event has begun all that teasing just leads to a huge letdown if she’s only as exciting as a pretty pillow (yeah that’s a real thing, with its own wikipedia page…). Too much anticipation can make an otherwise pretty good experience seem cheap.

I really hope this isn’t Episode I all over again.